Your Shopify store is probably tracking customers before they consent. Your Google Tag Manager is likely firing duplicate events. Your attribution is broken, and you don't know which marketing channels are actually working.
"We understand both privacy compliance requirements and how GTM tracking works. We can spot the issues most people miss."
Common issues we find:
- Tags firing before consent is captured (GDPR violation)
- Duplicate conversion events inflating reported revenue
- Broken data layer implementations causing attribution gaps
- Third-party scripts loading without proper consent controls
- Customer data sent to analytics before consent banner loads
- Consent mode misconfigured or not implemented at all
- Server-side tracking bypassing consent entirely
These aren't theoretical risks. They're compliance violations that expose you to regulatory action and undermine your ability to trust your own data.
📊 CONVERSION TRACKING
- Event firing sequence analysis
- Duplicate event detection
- Revenue attribution accuracy
- Cross-domain tracking review
✅ CONSENT IMPLEMENTATION
- Consent banner timing
- Tag blocking before consent
- Consent mode configuration
- Cookie categorization
⚙️ TAG FIRING LOGIC
- Trigger configuration review
- Tag sequencing analysis
- Exception handling
- Custom JavaScript audit
📦 DATA LAYER
- Variable structure assessment
- Data accuracy validation
- Enhanced e-commerce setup
- Custom event tracking
We review your entire tracking stack from page load to conversion, identifying technical issues and compliance gaps that impact both data quality and regulatory risk.
Audit Report (8-10 pages)
Documented review of your GTM and Shopify tracking setup identifying:
- Consent compliance issues (tags firing before consent)
- Duplicate or conflicting tracking events
- Data layer configuration problems
- Cookie categorization gaps
- Third-party script consent issues
Recommendations Document
Specific, actionable recommendations for addressing identified issues. We tell you what needs fixing and point you in the right direction for implementation.
30-Minute Review Call
Walk through the audit findings, answer questions about the report, and clarify implementation recommendations.
"We identify the issues and tell you what needs fixing. You handle implementation or hire technical help."
Week 1: Setup & Access
Kickoff call to understand your setup and concerns. You provide GTM container export and Shopify tracking screenshots/documentation.
Week 2: Review & Analysis
We review your GTM configuration, Shopify tracking setup, consent implementation, and identify compliance and accuracy issues.
Week 3: Report Delivery
Deliver audit report with findings and recommendations. Schedule 30-minute review call to walk through results and answer questions.
Post-Delivery: 14 days of email support for clarification questions about the audit findings.
✓ Shopify merchants with EU customers who need to verify GDPR compliance in their tracking implementation
✓ E-commerce teams questioning data accuracy seeing discrepancies between GA4, Shopify analytics, and ad platform reporting
✓ Marketing teams preparing for regulatory scrutiny who want to get ahead of consent compliance requirements
✓ Growing stores implementing GA4 who want to ensure proper consent-aware tracking from the start
✓ Brands with complex tracking setups using multiple analytics platforms, affiliate tracking, and third-party integrations
"If you're running a serious e-commerce business in GDPR jurisdictions, you need to know your tracking implementation is both compliant and accurate."
Standard Audit: $1,200
Complete review of your Shopify store and GTM setup. Includes 8-10 page audit report, recommendations document, and 30-minute review call.
What's Included:
Audit report identifying consent compliance issues, duplicate events, tracking problems, and cookie categorization gaps. Clear recommendations for fixes. 30-minute review call to walk through findings. 14 days email support for clarification questions.
What's NOT Included:
Implementation work, hands-on GTM configuration, ongoing monitoring, or technical consulting beyond the initial audit.
Payment Terms: 50% ($600) upon engagement, 50% ($600) upon report delivery.
"One service, one price. Simple."
Do you fix the issues you find?
No. This is an audit and recommendations service only. We identify issues and tell you what needs fixing, but we don't make changes to your GTM or Shopify setup. You'll need to implement the recommendations yourself or hire a technical partner.
What access do you need?
We work from GTM container exports (JSON file) and screenshots/documentation of your Shopify tracking setup. We don't need direct access to your accounts. You provide the exports and documentation to us.
How technical is the audit?
We identify consent compliance issues, duplicate events, and tracking configuration problems. The report is written for business owners and marketers, not just developers. We explain what's wrong and what needs fixing in plain language.
Will this audit tell me if I'm GDPR compliant?
We review your tracking setup against GDPR consent requirements and flag issues. This is educational guidance, not a legal compliance determination. For legal opinions on GDPR compliance, consult qualified legal counsel.
What if I need help implementing the recommendations?
We provide clear recommendations but don't do the implementation work. You'll need to either implement the changes yourself or hire a GTM/Shopify developer. We can suggest where to find qualified help if needed.
Is this service right for me if I'm not technical?
Yes. The audit identifies problems and explains what needs fixing. You can take our recommendations to your developer, freelancer, or agency to handle implementation. The value is knowing what's broken and what to fix.
Schedule a free 30-minute consultation to discuss your Shopify and GTM setup. We'll talk about your specific concerns, review high-level configuration, and determine if this audit is the right fit for your needs.
"We'll review your setup, identify the issues, and tell you what needs fixing. Straightforward, honest assessment."